Thinking Is a Teachable and Trainable Skill, Not an Innate Talent
De Bono believed the traditional education system placed excessive emphasis on knowledge accumulation while neglecting training in thinking skills themselves. Like swimming or cycling, creative and critical thinking are skills that can be improved through systematic training; anyone can learn lateral thinking.
Source: Lateral Thinking: Creativity Step by Step by Edward de Bono, Harper & Row, 1970
Perception Is the Core of Thinking; Logic Is Merely Its Servant
Most thinking problems are not logical but perceptual. People looking at the same thing from different perspectives reach different conclusions. Changing the perceptual frame (lateral movement) produces more breakthrough innovation than digging deeper within an existing frame (vertical thinking).
Source: I Am Right You Are Wrong by Edward de Bono, Viking, 1990
Parallel Thinking Produces Better Decisions Than Adversarial Debate
The Western tradition of adversarial debate (one side proposes, the other refutes) is confrontational and tends to generate self-defense rather than genuine exploration. The parallel thinking represented by the Six Thinking Hats has everyone thinking in the same direction at the same time, substantially improving the quality of collective intelligence.
Source: Six Thinking Hats by Edward de Bono, Little, Brown and Company, 1985
Provocation (PO) Is a Legitimate Tool for Breaking Mental Patterns
The brain's pattern-recognition system locks us into existing mental tracks. The PO (Provocative Operation) technique deliberately proposes seemingly absurd hypotheses to break the brain's automated patterns, thereby generating unexpected creative pathways. This is not nonsense but a conscious creative operation.
Source: Po: Beyond Yes and No by Edward de Bono, Simon & Schuster, 1972
Six Thinking Hats
Six colored hats represent six distinct thinking modes, allowing teams to adopt the same perspective simultaneously in parallel, avoiding adversarial debate.
Boeing introduced the Six Thinking Hats into aircraft design review meetings, transforming previously adversarial debates into parallel exploration sessions. Reports indicate meeting time was reduced by approximately 30% while solution quality improved.
Team Decision MeetingsProduct Idea ReviewsStrategic Planning DiscussionsConflict Mediation
Lateral Thinking vs Vertical Thinking
Vertical thinking digs deeper within existing frameworks; lateral thinking moves sideways to find new ones — complementary, but innovation requires the courage to move laterally.
De Bono illustrated: hotel guests complained about slow elevators. The vertical thinking solution was to install faster elevators (extremely expensive); the lateral thinking solution was to install mirrors in the elevator lobby (making waiting enjoyable), at minimal cost yet completely eliminating complaints.
Product InnovationBusiness Model DesignProblem DiagnosisR&D Breakthroughs
PMI Evaluation Tool (Plus/Minus/Interesting)
When evaluating any idea, first enumerate all positives (Plus), negatives (Minus), and interesting aspects (Interesting) before letting first impressions dominate judgment.
When de Bono implemented the CoRT thinking programme in Venezuelan schools, he had students conduct PMI analysis on the proposition that all students should be paid wages. Students initially broadly supported it because they would get money, but after completing the PMI discovered numerous negatives and interesting aspects, changing their initial simple judgment.
Creative Proposal EvaluationBusiness Decision AnalysisClassroom Thinking TrainingPersonal Choice Assessment
PO Provocation Technique (Provocative Operation)
Mark a deliberately absurd hypothesis with PO, use it as a springboard rather than a conclusion, and extract genuinely workable creative directions from the absurdity.
De Bono's example: PO Car wheels should be square. This absurd hypothesis triggered reconsideration of how wheels contact the ground, ultimately inspiring exploration of tire deformation designs for different road conditions. PO is not an answer but a springboard for generating answers.
Creative BrainstormingProduct Feature InnovationMarketing Strategy BreakthroughsEngineering Design Challenges
Medical and Cognitive Science Origins Phase
1933-1967
Research on brain information processing mechanisms within a medical education background
De Bono was born in Malta, earned his medical degree from the University of Malta, then studied psychology and physiology at Oxford and completed his doctoral research at Cambridge. He studied from a medical perspective how the brain forms and reinforces patterns, laying a neuroscientific foundation for his later thinking training theory. In 1967 he published his first major work, The Mechanism of Mind, proposing that the brain is a self-organizing information system.
Lateral Thinking Theory Creation and Dissemination Phase
1967-1985
Creating the concept of lateral thinking and establishing systematic training methods for creative thinking
The term lateral thinking first appeared in 1967 in New Think, followed by the publication of Lateral Thinking in 1970, formally establishing this conceptual system. De Bono established a thinking training center at Cambridge, developed the CoRT Thinking Programme (Cognitive Research Trust), and implemented national-level thinking education projects in Venezuela and other countries. During this period his ideas moved from academia to the public, with influence rapidly expanding into education and business.
Six Thinking Hats and Global Corporate Expansion Phase
1985-2000
Inventing the Six Thinking Hats and promoting thinking tools to global top corporations
Six Thinking Hats was published in 1985, becoming de Bono's most commercially influential work. Multinational corporations including Boeing, IBM, Intel, Novartis, and Siemens successively adopted the Six Thinking Hats as a management tool. De Bono built a global network of licensed trainers, commercializing his thinking tools into corporate training products. During this phase he became one of the world's most sought-after business speakers, with reported annual income exceeding one million pounds.
Intellectual Legacy Consolidation and Later Years Phase
2000-2021
Continued writing and global speaking, advocating for integrating thinking education into national education systems
In his later years de Bono continued publishing new books and lecturing globally, advocating for thinking skills to be incorporated as a core subject in national education systems worldwide. He established the Edward de Bono Foundation in Malta to promote the international dissemination of thinking education. He died in Athens in 2021 at age 88, leaving behind more than 85 books and millions of trained thinking practitioners worldwide.