Founded Viaweb, One of the First Web-Based E-Commerce Tools
Context: Graham co-founded Viaweb with Robert Morris, creating one of the first browser-based e-commerce store builders.
Decision: Built in Lisp, enabling faster iteration than competitors using C or Perl.
Reasoning: Validated the SaaS model before the term existed and funded Graham's future philanthropic investments.
Outcome: Yahoo acquired Viaweb in 1998 for approximately $49 million, becoming Yahoo Store.
Lesson: Choosing an unpopular but deeply advantaged tool can maintain a speed advantage in competition; the SaaS model is better suited to the internet era than packaged software sales.
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