Subduing the Enemy Without Fighting Is the Supreme Art of Strategy
The purpose of war is to win, not to fight. The supreme strategist causes the opponent to concede before actual battle through information advantage, situation shaping, and psychological pressure. Every real battle signals a strategic failure.
Source: The Art of War by Sun Tzu, translated by Samuel B. Griffith, Oxford University Press, 1963, Chapter III / Sun Tzu: The Art of War (Original Chinese text, Silk Scroll version, Linyi Han Tomb, 1972)